More than thirty top Flemish artists sing ‘People Help the People’ together
At 7:45 a.m. on March 3, 2023, twelve Flemish radio stations presented the benefit song ‘People Help the People’ by Artists for 12-12. More than thirty singers and musicians recorded the song together. The initiative comes from VRT, the public broadcaster for the Dutch-speaking part of Belgium.
Building interactive and personal experiences during VRT’s week-long charity event
In December 2022, ‘De Warmste Week’ (The Warmest week), VRT’s annual charity week, took place in Hasselt to aid people who live in extreme poverty and lack basic life necessities. Over the course of seven days, four presenters of VRT’s main radio channels (Studio Brussels and MNM) gathered in ‘Het Warmste Huis’ (The Warmest House) to play request songs of all Flemings who donated money to one of the 270 projects fighting against deprivation. In the meantime, people could present their creative fundraising activities, attend concerts of national and international singers and DJs, or participate in one of the five Warmathons (running races organised in different Flemish cities on behalf of DWW). In total, VRT’s solidarity action collected an enchanting sum of €5.081.675, over 3.000 different actions were organised and a stunning 102.000 visitors visited 'Het Warmste Huis’.
Dutch and Flemish public broadcasters will work together intensively to boost impact
The partnership should lead to the creation and exchange of programs, sharing of technology and innovations, but for example also joint production of educational material, sharing of strategic research and the development of techniques to detect (and combat) disinformation.