July 19, 2023
Collaborating with VRT: the greatest stories are written together
VRT collaborates on a structural basis with other media organisations in order to deliver public value and strengthen the media ecosystem. Collaborations with the sector take on different forms and can be established between different partners, from broadcasters to written press.
NPO: capitalising on international collaborations
The Dutch and Flemish public broadcasters work together intensively. Here, they focus on creating and exchanging programmes, sharing technology and innovating together. More specifically, they collaborate on the development of techniques to detect (and counteract) disinformation, the joint production of educational material and exchanging strategic research. One of the first concepts that has already crossed over is Stip It. This VRT initiative against bullying made a successful appearance on NPO Zapp in early 2023. NPO Zapp, the Dutch public broadcaster's children's block, has also been working against bullying for years. Only, the reach and impact of their own anti-bullying campaign dropped somewhat in recent years. It is during a working visit to VRT that the Flemish initiative was brought back to the attention of the Dutch colleagues.
RTBF: bringing talent and enthusiasm together
VRT collaborates intensively with the Walloon public broadcaster RTBF, for example in capturing events (such as the Queen Elisabeth Competion and sports competitions), co-producing (such as the 1985 fiction series and the Belgian Game Awards), jointly purchasing productions (such as Hoodie), sharing news between the broadcasters and organising events such as the More Weather/Quel Temps expo in Ostend.
Other media players: exchanging know-how, footage and TV personalities
Also in its media offering, VRT often collaborates with other players. These include co- productions such as De MIAs (with Proximus) and de Boon (with De Standaard). It also involves capturing soccer and cyclo-cross races (with DPG Media and Play Media), exchanging TV personalities, the initiative Ukraine 12-12 (with DPG Media and Play Media) and making archive footage available. This is also the case for our news offering, with the exchange of footage (including with Play Media for De tafel van vier), the fight against disinformation (such as deCheckers.be with Knack and Factcheck.Vlaanderen) and the deployment of regional correspondents. Since 2022, Flemish media and other companies can use the Open Media platform to purchase short-form video from VRT in a user-friendly way.
VRT Sandbox: joining forces with start-ups
Since its launch, internal accelerator VRT Sandbox has already worked with more than 130 start-ups and scale-ups to stimulate and anchor innovation. Meanwhile, that offer is threefold: build and coach young promising Flemish media start-ups, develop new technologies together, and invest in Flemish growth companies. In addition, together with RTBF, VRT also leads the international network Future Media Hubs, aimed at cooperation and knowledge sharing, enabling start-ups to grow beyond borders.
Innovation projects: collaborating internationally on the future of media
VRT explores new technologies and applications to connect people to the future of media. To do so, VRT joins forces with European and Flemish partners, including start-ups, universities, research institutions, technology companies, public and private broadcasters, and other media organisations.
Within various subsidised projects, VRT explores, researches and develops new workflows, formats and media experiences. To put innovation into practice, VRT works closely with media makers and users.
For example, with the European project 'TITAN', VRT wants to make citizens and specifically students resilient to disinformation in an innovative way. We are doing this by exploring new applications with technology companies such as Engineering (Italy) and Athens Technology Center (Greece).
We are also joining forces for 'EDUmake'. Within this project, VRT's successful teaching packages will be adopted internationally, enabling teachers in the Netherlands and Croatia to also use EDUbox.