January 01, 2023 - December 31, 2024
Delivering a wide range of high-quality podcasts in Flemish on an exciting new platform.
Partners: Mediahuis, Play Media, DPG Media,
Podgrond aims to strengthen the digital transformation from linear (live) radio to on-demand audio. With Podgrond, several Flemish media players aim to develop a joint initiative where great high-quality Flemish language podcasts can be found and listened to. Podgrond is the platform where the Flemish media consumers can find a strong and relevant content offer. It focuses on local content, which can help increase the findability and consumption of Flemish podcasts. This way, (Flemish) audio content can also be offered to end-users,consistent with their changing media needs.
This innovation project has received funding from the Flemish government, as part of the digital transformation programme for the Flemish media sector.