Not just an amalgamation of robots and blocks, but a platform for experiencing VRT stories in a new way. That is the power of the online game platform Roblox. “As VRT, we have a rich offer that we want to bring to our audience in the best possible way. Since Roblox offers the possibility to build your own worlds and games, we are currently trying to bring our strong formats out there. For example, with the 'Ketnet Kermis' we developed a new world where you can meet all the Ketnet presenters." Gregg Young, Head of innovative virtual productions, explains why Roblox is an important platform to a public broadcaster.

A shocking news story or striking statistic in your news feed? It’s tempting to share such posts right away. But do you also stop to think about whether the info is right? Incorrect information, or disinformation, is spreading faster than ever and has an impact on everyone. Take climate change or healthcare advice, for example. To arm every Flemish person – and young people in particular – against disinformation, VRT is helping work on the right tools for media makers and media users, in various ways.

With 'Kraak de kluis' (Crack the Safe), VRT and Ketnet launched a brand new interactive fiction game. In the game, children can go on an adventure together with their chosen avatar and crack the safe by completing various tasks. Those same avatars, called 'peeties', also report on an epic school competition in the programme 'Plankgas to the Games' (Full Throttle to the Games). The productions were developed entirely in-house and are based on the Peetie Club, an interactive Ketnet programme made in a virtual setting with avatars.To create a new virtual world, VRT colleagues turned to game technology.

VRT managed to reach, inform and connect Flemish people more than ever in 2023. VRT's annual report of 2023 shows that, on a weekly basis, the public broadcaster reached no less than 88.9% of all Flemish people and 89.4% of those under the age of 25. Strong results in a world where international digital platforms are becoming increasingly popular, disinformation is ubiquitous and news consumption takes mainly place on social media.

You can quickly find Netflix or Disney+ on your smart TV or in an app store. It has been a long time looking for a local public broadcaster like VRT. You've undoubtedly figured that out yourself. However, there is a way to make local players more visible on international platforms and apps. It is called due prominence, literally: appropriate conspicuousness.