STIP IT
STIP IT is an annual, mobilizing initiative to raise children’s awareness and inspire them not to bully others.
The 4 dots are a powerful anti-bullying symbol. Each dot has a meaning and is linked to a commitment. They remind children and adults about how to deal with bullying. The 4 commitments are as follows:
- I think bullying is not right, and I will never do it
- I will speak up if bullying makes me scared or sad
- I will not exclude anyone; to me, everyone belongs
- I will always try to stand up for anyone who is being bullied
But the Dutch word for dot, “stip,” also took on a mobilizing meaning. Together, the 4 letters represent a clear commitment: STIP = Samen Tegen Iemand Pesten (standing together against bullying).
September - start of the new school year
NPO - Netherlands
RTBF - Belgium
Silver Effie Award, a prestigious industry award for effective marketing communication for its STIP IT campaign
- Antipestival anti-bullying festival (2019/2019/2020): the musical apotheosis of the campaign, with an impressive line-up of artists. Livestreamed and also partially broadcast via linear channels.
- Merchandise: T-shirts, hats, socks, sweaters… Anything with dots is highly valued by children and worn throughout the year.
